• Fake news, clickbait headlines and outright lack of decorum has become the order of the day as more and more online media journalists scramble for the top most position
• Most if not all emerging online media journalists are not even accredited by the Media Council of Kenya hence their quack tendecies in their reporting
Kenyan has in the recent past been experiencing an influx in the number of YouTubers, content creators and online media journalists working tirelessly to keep the audience informed and entertained.
The industry created an opportunity for many young Kenyan turning some into overnight millionaires.
Starting off, quite a number knew what they were doing and observed the journalism code of ethics and conduct even as they chucked out exclusive content for their different audiences.
However, the fort started to crumble with the entrant of even more online media journalists into the much-competitive space.
A host of them switched their content strategy all for likes and views both on YouTube and social media platforms.
Fake news, clickbait headlines and outright lack of decorum has become the order of the day as more and more online media journalists scramble for the top most spot.
It also most if not all emerging online media journalists are not even accredited by the Media Council of Kenya, hence the manifestation of quack tendecies in their reporting.
The fumbling and tumbling of the one time promising industry has been irking countless Kenyans who have always been calling out the aforementioned.
Some netizens wondered why the online media journalists were craving for fame and publicity even more than their subjects.
Kenyans on social media have also been taken aback by the kind of questions most of the online media journalists ask their subjects during various interviews.
To a section of the Kenyan audience, some questions are shallow and irrelevant.
A number of online media journalists have also been accused of receiving bribes to air misleading content, something which goes against all rules governing accredited Kenyan journalists.
Well, despite the many complaints, our so called online media journalists have kept on operating in their own world, hurting their brands more than growing them while at it.